What Does ‘Long-Lasting Perfume’ Actually Mean? — Understanding Sillage, Projection & Longevity
Every perfume brand in India — from ₹299 body mists to ₹15,000 niche bottles — puts “long-lasting” on the label. It’s become so overused that it means almost nothing anymore. But here’s the thing: longevity is only one part of how a fragrance performs. Two other factors — sillage and projection — matter just as […]